Most people’s understanding of auctions comes from personal experience, such as buying on eBay, at a live auction, or perhaps from seeing some of those fun BBC or PBS programs about buying and selling antiques.
But auctions aren’t just a way for people to find an old item on sale, or sell an old item for profit. They serve an important and interesting economic system at the business level as well. There are many, many types of auctions, but I’ll go through just a few of them here. Different types of auctions can even be combined to effectively change the results of the auction and bidding war due to the presence of information asymmetry (where one party may know something the other doesn’t).
So, to make the examples I’ll be giving clearer, I’ve chosen to illustrate them a bit unrealistically by using an envelope containing a $20 as the item up for bid. That way, there’s no doubt as to how much the item is worth, even though in real life, the absolute value of the item is seldom known ahead of time, if at all.
- English auction: This is the auction described above, where participants can openly see each others’ bids. Once a bid for an item is reached that isn’t countered by another bidder, the auction is over. Only the winning bidder pays the amount he bid for the item. Another name for this type of auction in economics is the “ascending-bid auction.”
Example: Suppose I announce that I have an envelope with a $20 bill inside that I’m auctioning. People start bidding for it, maybe starting with $1. Others are willing to pay $5 for the $20 bill, etc. Pretty soon, someone might be willing to pay something close to $20 for that bill, say $19.50. If most people are rational, it’s unlikely that someone would be willing to bid higher than $20 for the $20 bill, let’s suppose the bidding stops at $19.50. The bidder of that amount pays me $19.50 and walks off with the $20.
- Dutch auction: In this type of auction, the selling price for a large amount of the same item is determined by the market (or bidders at an auction). The auction begins with a suggested, usually high price for the entire lot that descends until it reaches a price point at which a bidder is interested in buying at least a partial number of the item. This auction is also known as a “descending-bid auction”.
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