How to be a successful guest blogger
Blogging
Pardon the tangential reference to finance topics, but I thought I’d write something that might benefit the other online community I’m a part of. I thought this post might be timely, particularly as the authors of several well-known sites start looking for guests during this season of vacations!
If you’re a newcomer to blogging, you’re no doubt familiar by now of the importance of building up awareness and traffic on your site. And you probably also know that being a guest blogger can be a great way to do it.
I’m about to finish up a week of writing at All Things Financial (ATF) and thought I’d give a few pointers on what I learned. Granted, JLP’s way of having guest bloggers (having only one author, and giving me access to write whenever and however I wanted) is probably a little unusual, but I think the same concepts apply no matter if you’re writing one or all of the articles on another blog.
Step 0: How do you get a guest blogging spot? If you’re a newcomer, this is probably your first question. The answer is to keep your eyes open and watch the established blogs your niche for posts and forum threads asking for guest submissions. It’s quite common for well-known bloggers to ask for guest submission entries while they’re on vacation. If you blog regularly and do it well, chances are people will start to notice, and you might get an unexpected invitation, as I did.
Step 1: Know your own writing style and set expectations: I’ll admit that I was somewhat intimidated by the prospect of taking over JLP’s blog for a week. Our styles are very different. I tend toward writing timeless, essay-length articles, and I was concerned about whether this would be a good fit for his site. I also realized I don’t have as wide an understanding of personal finance topics as he did.